When Design Outshines Substance: Testing Prezi AI Presentations

When Design Outshines Substance: Testing Prezi AI Presentations
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Prezi’s new AI tool promises to transform documents into ready-made presentations. Our tests show that while the tool produces visually appealing slides, the generated content often drifts away from the uploaded source material. Using sustainability reports from Audi and the Hungarian National Bank, as well as an academic article, we found that the design is striking but the substance remains shallow, raising questions about how best to integrate AI into serious presentation workflows.

Input file

As input, we uploaded Audi’s 2024 Sustainability Report, a comprehensive document covering financial results, circular economy initiatives, and long-term innovation strategies.

Output

The AI-generated output, however, produced visually polished slides with placeholders like '€XX billion', revealing that it could not meaningfully process or retain the actual content of the report.

Prezi's performance (accessed on 20 August 2025)

Input file

The second input was a Hungarian-language sustainability report from the Hungarian National Bank, which provides a detailed analysis of climate-related financial risks and the institution’s role in promoting green finance.

Output

The generated output, however, while visually polished, remained superficial and failed to reflect the substantive content of the report.

Prezi's performance (accessed on 20 August 2025)

Recommendations

Overall, Prezi AI can deliver visually attractive results, but it struggles to capture the depth and relevance of the source material. To make the tool genuinely useful, it is advisable to first prepare a clear outline of the presentation, including the key points and targeted slide content, and only then use the AI to generate the visual framework. This way, the strengths of the tool’s design capabilities can complement rather than replace the substance of the presentation.